As someone who works as a digital marketing strategist in Kerala, I’ve personally witnessed the shift towards portfolios becoming more important than traditional resumes. These days, it’s all about showing what you can actually do, not just listing your experiences. A portfolio lets you showcase your skills and the results you’ve achieved, which is something a resume just can’t do.

Why you should create a portfolio:

1. Show Your Skills
   A resume is just a list of what you’ve done but a portfolio shows it. Whether you’re a designer, writer, marketer or developer a portfolio allows you to present your best work. It’s your chance to show potential employers or clients what you can actually do rather than just telling them.
2. Prove Your Results
   Clients want to see proof of what you’ve achieved. A portfolio lets you to show the results of your work, such as successful projects, increased sales or improved website traffic. This is something a resume can’t do as effectively.
3. Stand Out with Creativity
   A portfolio allows you to present your work creatively. It’s not just about listing jobs and skills, It’s about showing your unique style and approach. This can help you stand out in a crowded job market.
4. Build Your Personal Brand
   In today’s world, your personal brand is important. A portfolio helps you build and show off that brand. It’s a way to present yourself consistently and professionally which can attract the right opportunities.
5. Easy to Share and Update
   A portfolio is much easier to update and share than a resume. You can send it to potential employers, link it on your social media or include it in your email signature. It’s a living document that evolves with your career.

Job Categories Where a Portfolio is Key

While a resume is important for many jobs some fields have more benefit for having a portfolio. These include:

Design and Creative Fields: Graphic designers, web designers and artists should always have a portfolio to showcase their work.

Writing and Content Creation: Writers, bloggers and content creators can use portfolios to display their published work and writing style.

Marketing and Advertising: Marketers especially those in digital marketing it can benefit from showing your successful campaigns and strategies.

Development and IT: Web developers, software engineers and IT professionals can use portfolios to present their projects and code samples.

Photography: Photographers can use to display their best shots and client work in a portfolio to attract more clients.

Videography and Video Editing: Video editors and videographers can use portfolios to showcase their editing skills, finished videos and creative projects.

Content and Media Production: Producers and editors can use to show the range and quality of their work in a portfolio by highlighting the key projects and collaborations.

Architecture and Interior Design: People in these fields can use a portfolio to show off their design ideas, finished work, and feedback from clients.

Conclusion

In 2024, having a portfolios is essential. It goes beyond what a resume can do by showing your work, proving your results, and helping you stand out. Whether you’re looking for a job or trying to attract clients, a strong portfolio is your key to success.