In the world of digital marketing, it is crucial to make sure that your website ranks higher on search engines and this is where Search Engine Optimization (SEO) comes in. While you might have heard of on-page SEO and off-page SEO and like that there is an another important part called technical SEO. In this blog, we will explain what is technical SEO, why it is important, and how you can use it to improve your website.

What is Technical SEO?

Technical SEO is like improving the technical parts of your website to help search engines to identify, understand, and rank your website higher. It helps to makes sure that your website is easy for search engines to crawl and index, which means more people can find your site.

Why is Technical SEO Important?

1. For Better Crawling and Indexing: Search engines use bots to Crawl or find and list your websites on Search Engines. Technical SEO makes it easier for these bots to do their job easily, so it helps your pages to get found and listed on Search Engine faster.
2. To Improved User Experience: A technically optimized website will load faster. It will looks good on all devices, and it is also easy to navigate. This makes visitors more engaging and keeps them on your site for longer.
3. For Higher Search Rankings: Search engines like websites that gives a better user experience and websites that is easy to crawl. Technical SEO helps your site to meet these standards and it also helps in improving your chance of ranking higher in search results.
4. For More Organic Traffic: Higher rankings mean more visibility, which can leads to more visitors coming to your site without any paid ads. This can lead to more customers and growth for your business.

Need assistance? Reach out to your Digital Marketing Strategist in Kerala for personalized guidance.

Key Elements of Technical SEO

1. Site Speed: Fast loading pages are important for both visitors and search engines. You can use tools like Page Speed Insights to check your site speed and fix the issues.
2. Mobile Friendliness: Many people use their mobile phones to browse or collect the data that they are looking for, so it is important that your site needs to work well on mobile devices it means that your site should be Mobile Friendly. So always make sure that your site is responsive and easy to use on all devices.
3. XML Sitemap: An XML sitemap is a file that helps search engines to understand the structure of your site and find all your pages. You can submit your sitemap to search engines through a tool called Google Search Console.
4. Robots.txt: This file tells search engines that which pages can be crawled and which should be ignored. Set up your robots.txt file to keep unwanted pages from indexing.
5. Secure Sockets Layer (SSL): By using HTTPS instead of HTTP you can secure your website and builds trust with your visitors. Search engines always prefer site which is secured for users. So get an SSL certificate for your site.
6. Structured Data Markup: This helps search engines to understand your content better and can make your listings look more attractive in search results. Use structured data to improve your visibility and increase user experince.
7. Canonical Tags: These tags helps to prevent duplicate content by telling search engines that which version of a page is the original. So always use canonical tags to keep your site’s authority strong and to avoid confusion for the users.
8. Fix Broken Links: Regularly check that all your link are working properly and if you find any of the links which is not working, fix that broken links to keep your site running smoothly and prevent search engines from finding errors.
9. Clean URL Structure: Keep your web Url simple, short, and easy to read. Avoid using complex parameters and always make sure they include relevant keywords.

Conclusion

Technical SEO is a key for making your website successful. By focusing on the technical seo, you can improve your site’s performance, make your visitors happy, and you can rank higher on search engines. So start by checking your website for technical issues and fixing them. For expert help, contact your Digital Marketing Strategist in Kerala.